Negotiate with your current suppliers.
Bring paid prices and credible alternatives to your current suppliers. Ask for better prices and terms.
Your suppliers know what they pay for the products they sell you—and what they charge other customers. You should have that information, too.

Built on proprietary product graphs.
The secret weapon for companies spending $1 billion+ per year.
Most B2B spend has no transparent market. You’re at the mercy of your suppliers. We uncover paid prices, supplier economics, and sourcing options so your team gets better deals.
No hallucinations, no blocks. Even when your procurement data is poor, our systems figure it out.
Different brands with identical specs can often be significantly cheaper—like going from 3M to Honeywell, or Honeywell to 3M. Our perfect product knowledge finds functional equivalents perfectly, too.
Our proprietary product and relationship maps allow you to find the factories and factory prices your suppliers use today, so you can understand their economics better, find other distributors, or talk to the source directly (many of them have little-known in-country fulfillment capabilities).
Pricing information, product information, vendor quality and compliance information, distribution capability information, and total delivered cost information is too convoluted, unique, messy, and broken for AIs to deal with well.
Gemini
Understand prices in the context of local sellers, norms, currencies, logistics and commercial terms, wherever your business buys.
The price is only the start. Get the buying details that tell you what an alternative will actually cost.
A price target. A supplier. A plan.
Proprietary knowledge of the prices suppliers offer, can offer and have offered.
Supplier intelligence
Seller ratings, promise-date misses, payment terms and quality acceptance rates—all to make sure sellers are working well for you.
Tailor your better prices to the way you buy.
Identical OEM, MPN & specifications
These are products a real client was buying. See what they paid, when they bought it and what another seller offered.

Allen-Bradley
Same OEM & MPNSLC 500 · panel mount · seven slots · one complete chassis
Use the evidence to renegotiate or choose a better-priced supplier.
Unit-price comparison · seller price checked October 8, 2026.
Functional equivalents
Our product knowledge finds alternatives that meet your specifications. A real client was buying the RIDGID wrench below. Its functional alternative for their task was 49.2% less.
Original productRIDGID31035
Functional alternativeWestward1XJZ3Approve an alternative or use its price in your negotiations.
Hundreds of billions of unique details to match.
Suppliers try to obscure product-identity information or provide internal reference information that only works with them. Why? To make finding better prices very, very difficult. Accidental errors happen, too.We cut through everything.
These are just a few examples. We handle hundreds of thousands of other cases.
Illustrative supplier listing using a real product. Product images illustrate the match.
Supplier’s listing

The real product

Find other sellers using the real OEM and manufacturer part number.
Brand relationships, connected.
Identify one supplier for your entire category, with item-level price targets and potential savings for the whole basket.
Select items to build your basket.
73% lowerAcross 3 items
Use these price targets to negotiate the whole basket with one supplier.
Negotiate with your current suppliers, or use it to find new vendors.
Bring paid prices and credible alternatives to your current suppliers. Ask for better prices and terms.
Choose another seller or approve a functional equivalent with the right specifications.
Combine demand and use category-wide price targets to strengthen your buying position.
Use evidence of better prices to request a match under your supplier’s most-favored-nation commitments.
Direct materials, indirect spend and services across the world’s major B2B industries.
See how it works for your industry →We create knowledge about prices, goods and services that exists nowhere else in the world.
We handle the complexity to get you prices you can’t get anywhere else and put them into digestible formats you can act on.
We’re dedicated to constantly evolving and finding new ways to get you better, lower prices.
We are unbiased. Our only objective is to save you money.We can set you up with a full product in days at zero extra cost.
Our integrations connect Oracle, Coupa, SAP Ariba and other procure-to-pay systems. Zero work for you. We don’t charge anything for that.
No extra integration or setup fee.
Get started with True Prices.
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